Pride Glasgow approached me in February 2015 to help develop their #BeHappy brand campaign for the 2015 Pride Glasgow event.
The Pride Glasgow brand has a growing reputation and every year has expanded to become Scotland’s biggest LGBT+ pride march and event. This year the event took place over two days in Glasgow Green with main stage acts including Union J and Texas; alongside local acts as well as a fairground and big-top tent.
I was asked by Alastair Smith (director) and Ross Stevenson to build the brand which was to represent the feelings of a party, outdoors and Scotland/Glasgow. I did this by creating 3 major elements to the imagery: Glasgow Skyline with pride flag paint splatters for the Glasgow connection, Blue Sky for a happy outdoors feeling and Sky-writing for the party feel. These came together to create a very bold image for the event which people loved.
Using this brand, I created online and print ads, posters, website materials and, of course, the Pride Guide.
The guide was a 54 page pocket sized printed guide that was distributed for free at the event. It contained a guide to the weekend as well as advertisements for sponsors.
This was a very fun project to work on and the team should be congratulated for the scale of the event they put on.
I was asked to design the brand for Pride Glasgow’s #BeHappy 2015 campaign.
- Complete brand imagery
- Poster/flyer campaign
- Print ads
- Web ads
- Web assets
- 54 page printed guide
Jack has been a key player in the campaign design, often working to very tight deadlines. He made several creative suggestions that enhanced the brand and #BeHappy campaign and managed to design the vision that the steering group had imagined.
– Alastair Smith (Pride Glasgow Director)